A Doors classic turns 50 Saturday

50 years ago this Saturday, July 29th, The Doors achieved their first-number hit as “Light My Fire” cracked the top spot on the Billboard Hot 100.

“Light My Fire” was the second single from The Doors’ self-titled debut album. The song has been inducted into the Grammy Hall of Fame and added to the National Recording Registry at the Library of Congress. And, it is one of the defining songs of the “Summer of Love.”

To mark this special occasion, they’re encouraging fans (and radio stations) worldwide to celebrate the milestone by playing the song at 7:29 p.m. on Saturday – 7:29 ON 7/29. And, seeing as this is a completely different world than in 1967, you can instantly share your memories of the song with the hashtag #LightMyFire.

Also in celebration of the 50th anniversary, this Friday, Rhino will release a limited-edition reproduction of the original seven-inch single that was released in Japan in 1967. It will also put out a new digital and streaming maxi-single with three different versions of the iconic song — the mono single version, the stereo album version, and a live version from the Felt Forum in New York City from January 17th, 1970.

In October 1968, Buick offered The Doors $75,000 to use the song in a TV commercial for the Opel model — “Come on, Buick, light my fire.” Robby Krieger, John Densmore and Ray Manzarek couldn’t get in touch with Jim Morrison, who was in London at the time, and agreed to the deal without him. Upon his return, Morrison wigged out and threatened to personally smash an Opel with a sledgehammer on television should the commercial ever be aired. It was not.